Why I Will Be Playing ME3:

[Jarka]

Though I have to ask. When wasn't it? Sex sells...

Despite the popularity of that adage, it actually doesn't. While visual erogenous stimuli do indeed increase attentiveness to a given advertisement, people are less likely to remember what the advertisement is selling. While I'm certain that there are cases in which using sexuality as an advertising device is effective (namely in a product that themes itself around sex, such as Bayonetta or DOA Beach Volleyball), a consumer ought to be suspicious of quality if an epic space opera has to resort to pandering to male heterosexual urges.